Southern Frontier, Pu’er Tea Cheer

November 24, 2025

This article reflects on the initial go-to-market strategy for the Hangzhou flagship store, focusing on the challenges of product marketing and customer perception. It details the transition from a technical career to retail entrepreneurship, emphasizing the importance of mastering brand positioning in a competitive physical market, and an analytical mindset to navigate the early operational hurdles of launching a new tea brand.